What criteria will we use at the end of the work to determine that we have succeeded?

Whose life do we want to change through the implementation of the hypothesis, so that the change in their life leads us to the goal?

The idea through which we will change the behavior of the subject. At this level, we describe the key ideas of our product — what will ultimately help us achieve the goal. If we compile the description of hypotheses into a single document, we can create a unique value proposition that is understandable to the subjects and changes their lives in a way that is beneficial to us.

This is a list of tasks through which we will validate our hypotheses.